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Eleven
Ways to Promote Rap Music Utilising Your Website
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There
once was a day when the only way to promote your music was by going
downtown, printing off 500 postcards, licking 500 stamps and peeling
500 labels.
Now in less than 5 minutes, artists can compose an email
list of the 500 people and send it off with one click. Websites give
people all over the world a central place to find band information.
This was not possible a short while ago.
With all the technology
advances, artists must make the most of their resources and create a
webpage that makes fans want to return to their site. |
Show personality
A rapper or group’s website is their
resource to show the world what they are all about. This is often
the first place a potential fan will experience you. Ask yourself,
“What do I want them to know?”
Insert an “about me” (or an “about us”) section where you tell the
group’s story – how and why you formed, where you have been and your
future plans. Also, add videos and photos of everything.
Wherever you go, take pictures. Capture the scenery, the venue and
the people. Digital video and still cameras are inexpensive and
anything you share with fans allows them to feel more connected with
you.
Keep it simple
Site visitors should generally only have
to click one or two times to find what they want from your home
page. The fewer clicks they need to perform, the longer they
will stay at your webpage.
Site maps help visitors find what they are looking for by showing
all your pages and how they connect, as well as help search engine spiders
effectively understand and index your site. Also, do not overdo the
flash animation. Flash can add to your site nicely, but you can
easily go overboard with flash, so be aware.
Make it easy If you have blogs or articles on your site (which
you should – hey, if you have someone who writes lyrics, permit them to
write content for the site as well) allow the viewer to sign-up for an RSS feed that
automatically informs them of updates to the content.
Or, let them
submit their email address to you to receive the updated content
directly to their email. The simpler the email update or RSS feed is to sign-up for, the more likely the viewer will follow
through with the process.
Also, think about adding a search feature on
your site so the viewer can simply type in what they are looking for
within your site. The easier you make it for the user, the happier they
will be.
Allow for discussion
Have a chat room or forum on your site so fans will return
to the site to discuss various topics.
Your fans return to your site to interact with you, so
promptly answer all questions they might post, and
periodically join in on chat room discussions.
Chat rooms are also a great way to get feedback about
your music and site, so log all discussions and put a
link on your homepage to a feedback form that fans can
fill out.
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