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Ten Steps for Promoting your
Blog
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You have read about
creating a rap music blog (or maybe you already have
your artist blog) and you're now ready to understand how to
promote it. Another challenging area to tackle, but with the
ten steps below you'll be well off towards blogging
success... |
1.
Ask people to subscribe
RSS feeds allow users to subscribe to your blog and
receive an update when you add new blogs. This makes it
convenient for readers so they do not need to check for
blog updates. An alternative is to send the updated blog
through email, so having both an email subscription and
an RSS feed is necessary. Also, make the sign-up process
simple and prominent. Display the RSS button everywhere
and occasionally mention it in your posts to sign-up.
The simpler the process to sign-up, the more likely it
is the reader will go through with it.
2. Offer an incentive to sign-up
Run a competition, offer a cash giveaway for signing-up
to your RSS feed to one lucky subscriber. Receiving cash
for free is a pretty strong incentive to to sign-up.
Other options to get people to sign up are free e-books
related to your topic (“How to Get a Record Deal”), or
send a personalized autographed picture of you or the
group to those who sign-up.
3. Comment on forums. Comment on blogs. Comment on
chats. And comment by providing a link back your blog.
By injecting your opinion and showing your personality
through these comments, people will notice you and want
to find out more. Make sure the comments are meaningful
and not just some form of spam to create a link back to
you. People appreciate when an expert in rap music adds
their knowledge, so write truthful comments that will
help the audience. Comments are the biggest promotion of
your blog in the beginning months of the blog.
4. Leave blogs open for discussion
If compiling a list, ask for comments from readers to
add their suggestions for the list. The 5 Rules of
Social Media Optimization (SMO) blog by Influential
Marketing Blog sent the blog into instant popularity by
people linking to it, posting comments and recommending
the blog. After writing a general blog that does not
include a list, ask a question at the end to encourage
comments and blog discussion. The more interesting the
discussion, the more people will link to your blog,
promoting it.
5. Respond to comments
Read your comments daily and respond when someone asks
you a question through the comments. Once you start
getting a steady reader base that begins posting
comments, do not discourage them by never responding
back. Respond rapidly to make your readers happy.
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