6. Start a podcast
A podcast is a great way to promote both your blog and your music.
Podcasts are an audio blog, but you should not update it as often as
your blogs (unless you just want to run an audio blog). On the podcast,
talk about interesting subjects related to your blog and mention your
music often. Play a fraction of your music just prior to and just after
your podcast, promoting both your music and your blog.
7. Invite guest bloggers
Be a guest blogger. Your blog gains interest if you occasionally –
monthly, quarterly – invite guest bloggers to write. Your business pals
become a good place to start when thinking about guest bloggers. The
guests then feel flattered by your interest in them and in return
promote your blog or music. On the other hand, ask your business friends
to guest blog for them, which immensely promotes your music or blog
through their site. Whenever you get an opportunity to guest blog, take
it.
8. Add videos, pictures and MP3s
Just having words on every blog gets boring. Perk reader’s interest by
putting a funny YouTube video in your blog, adding a unique MP3 or
taking a snapshot of the website you mention in the blog. Any item out
of the norm to create a change will boost your blog’s appeal. Every once
in a while, make your blog a video-blog through YouTube where you
narrate the blog (and act as well). You can also create a music video
for you and advertise it through your blog.
9. Use tracking software and analyze
Find out how many people are visiting your blogs and which ones generate
the most traffic. You should re-create titles and content that receives
many views. The tracking software can also tell you how people are
hearing about your blog (through Digg, Google, etc). It can give you a
great insight on your viewers and many other marketing hints if you are
creative.
10. Build a brand
You want people to recognize your blog as an object, not just another
blog. Make your blog worthwhile to the reader. Promote the blog with any
sources you have. Tell your friends, family and strangers about it. On
your website, promote your blog and on your blog promote your website.
Do the same with social networking sites, YouTube videos, podcasts, live
performances, etc. By marketing in a bunch of different places, you
spread your name and have more sources to promote your blog and music.
Your blog will only see success if you follow all these steps and
promote it as often as possible. Blogging takes a lot of dedication but
pays off in the end with increased music sales. Never stop blogging and
remember, you are writing for your audience.
Lance Trebesch
www.TicketPrinting.com
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